Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

How to Choose Your Niche as a Social Media Manager

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This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital

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This episode is the Niching module from my Dishing Up Digital School. Please excuse references to images and video, but I thought this would be a great way to showcase the type of info you would be getting when you join the Dishing up Digital School. If you are intrigues and would like to join us, I recommend you watch my FREE WEBINAR and then at the end you get a discount code to use for joining the school: https://www.ellenmackenzie.com/freewebinar

Takeaways

  • Choosing a niche is an important first step in starting a social media business, but it's not a make or break decision. You can always change your niche as you gain more experience and understanding of your target audience.
  • Niching down can make you more attractive to clients because it positions you as a specialist in a specific industry or platform.
  • Understanding the pain points of your target audience is crucial in creating compelling pitches and packages that offer solutions to their problems.
  • As your business grows, your niche may evolve and broaden to cater to a wider range of clients and industries.
  • Passion and expertise in your chosen niche can set you apart from other social media managers and make you more appealing to potential clients.

    • If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

    Have a great week guys!
    Ellen xx

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    Want to get more Ellen or Work with her and her team?

    • Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
    • Join the Dishing up Digital School: https://www.dishingupdigital.com/courses 
    • Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ 
    • Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en 
    • Buy Ellen's Book: https://www.ellenmackenzie.com/book
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      Dishing Up Digital with Ellen Mackenzie | Social Media Management & StrategyBy Ellen Mackenzie
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