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In this episode, Ellen Mackenzie discusses the Instagram strategy of Rare Beauty: https://www.instagram.com/rarebeauty/ , a brand started by Selena Gomez. She highlights the importance of variety in content types and styles, showcasing both professional and organic content. She emphasizes the power of showing the person behind the brand and suggests collaborations with influencers to add a touch of celebrity to the strategy. Ellen also emphasizes the need for content that builds a connection with the audience and aligns with the brand's mission and values. She concludes by encouraging listeners to learn from industry leaders and put their own spin on strategies.

Takeaways

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Have a great week guys!
Ellen xx

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