Dishing Up Digital with Ellen Mackenzie

By Ellen MackenzieBusiness Entrepreneurship

Dishing Up Digital with Ellen Mackenzie episodes

September 01, 2024One Year of Owning a Content Studio
It's been one year of owning my own content studio in Auckland Mackenzie Studios, and boy have I learnt some lessons along the way!
Having to hand-hold customers who don't read your FAQs!
Being challenged with imposter syndrome and self doubt - even though I've already done so much work on myself in this area
All the maintenance costs that come with owning a physical business vs an online business. Body Corp fees anyone?
Setting the business up with a recurring income - memberships!
Write. Out. Your. SOPs! (Standard Operating Procedures) Trust me when I say this will help avoid miscommunication
Have the capital to invest from the beginning - you will have overheads before you start making an income.
I have really enjoyed chatting about this past year and the lessons I've learnt along the way. Please let me know if you would like to hear more episodes like this. Reach out via my DMs or please leave an Apple Review or Subscribe on Spotify.
Have a great week guys!
Ellen xx
~~~
Mentioned on today's episode:
Mackenzie Studios website: https://www.mackenziestudios.co.nz/
Mackenzie Studios on Instagram: https://www.instagram.com/mackenziestudios.nz/
My Episode on What's Actually Working on Instagram Right Now: Selling During an Economic Downturn
Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
26 min
August 25, 2024I'm Closing the Dishing Up Digital School...
Okay, okay, it's not quite as dramatic as that. But because I am always committed to YOU, my students, I am doin a full revamp of the school and the modules. Listen today to find out all the details and the reason why I'm doing this!
Takeaways from this episode are:
My frustration with the online coaching industry as a whole
Richard Branson's focus on providing excellence for customers is a key driver of his success in various industries
I am committed to delivering a high-quality program and constantly improving it to serve my students better.
If you've been on the fence about signing up NOW IS THE TIME TO DO IT!
In this episode I also call for other online coaches to DM me their thoughts on the industry as well. See my links below for contacting me via Instagram as well as joining the Dishing up Digital school.
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~
Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
26 min
August 18, 2024Social Media Manager Q&A: Pricing, Unrealistic Clients & More!
Clients don't fall out of the sky. Find out what's working right NOW in this brand new 60 minute live training you will learn...
The biggest mistakes new SMMs make
Pricing your services to make them more attractive
Pitching, networking and getting in front of clients
Sign up for the FREE Live Webinar now: https://event.webinarjam.com/register/14/l7q5oa0
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On today’s episode it’s Q&A time! I’ve gone through my YouTube, Instagram & TikTok comments for the most commonly asked questions and put them into this episode for you.
Today we’re covering:
Cold Pitching - Emails vs DMs
Pricing - What to charge as a Social Media Manager
Platforms - which ones should you or your clients be on
Client Expectations - watching out for Red Flags!
Not Reaching Client Goals - how to resolve these with your client.
Let me know what you think of today’s episode over on Instagram. Should I do more of these? Do you have a burning question you’d like me to bring up? Would you do something differently to me - tell me why!
Thanks so much for listening. As always, I’d appreciate it if you could review the podcast over on Apple or Follow & Rate us 5 Stars on Spotify. Your continued support in this area means we can continue to bring these episodes to you for free!
Talk to you next week!
Ellen xx
~~~
Mentioned in today's episode:
Listen to my Money Series episodes. Start here with Should I Charge an Hourly Rate or Offer Packaged Services
And one of my earlier episodes on Value Based Pricing & What to Charge
Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
25 min
August 12, 2024The Do's & Don'ts of Social Media Management in 2024
Clients don't fall out of the sky. Find out what's working right NOW in this brand new 60 minute live training you will learn...
The biggest mistakes new SMMs make
Pricing your services to make them more attractive
Pitching, networking and getting in front of clients
Sign up for the FREE Live Webinar now: https://event.webinarjam.com/register/14/l7q5oa0
~~~
Some of these may seem obvious, but there may be some of you who are just getting into Social Media Management or you've been doing this for awhile and might be needing a refresher.
Topics I cover in this episode:
Do
Start with a price that feels comfortable to you
Lean into the skills you already have
Offer two platforms
Focus on your content creation skills
Dont
Don't start any work with out a signed contract and a paid invoice
Cut out the noise, focus on you and your clients
Don't Post and ghost
Don't just post one type of content for clients
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~
Mentioned in today's episode:
Listen to my Money Series from 2023 by starting with this episode: Should I charge an Hourly Rate or Offer Packaged Services?

Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
20 min
August 04, 2024What's Actually Working on Instagram Right Now: Selling During Economic Downturn
Hello! On today's episode I'm chatting about strategies for selling on Instagram in the current economic client. Here are my 5 key tips:
Give customers more time to buy
Repitition in your marketing
Can you offer a discount or upsell?
Sell the solution/value/why you
More 1:1 touchpoints during the sales process
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~
Mentioned in today's episode:
Odd Muse Case Study
Rare Beauty Case Study
How to Start an Instagram Account from 0
0 to 1000 Followers. How to Start an Instagram Account from Scratch (Part 2)
Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
30 min
August 02, 2024Mindset & Business Lessons From Simone Biles
Ellen discusses the inspiring journey of Simone Biles and the lessons we can learn from her as business owners. This episode was inspired by her amazing performance at the Olympics and was recorded after she won the all-round gold medal! Ellen emphasizes the impact of Simone's story on mental health and the importance of prioritizing oneself.

Key takeaways:
You have the power to write your own story and change your path if it no longer brings you joy or aligns with your values.
Cut out negativity and focus on what you want, despite the negative opinions of others.
Surround yourself with a support system of like-minded individuals who understand and support your journey.
Develop resilience to overcome challenges and setbacks in your business.
Failure can be a redirection and an opportunity for growth and learning.

Want to get more Ellen?
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
28 min
July 28, 2024How to Find Clients as a Social Media Manager: What's Working NOW!
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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One thing that aspiring Social Media Managers always ask me is, how do I find clients? Listen to this episode for some ideas that are proven to work and that have worked in the current climate of 2024.
The points covered are:
Looking at multiple avenues
Cold pitching still works, but use those personal relationships you have and build on them
Use your network for referrals
Upwork or Job Listings - and make your application stand out
In-person networking events
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~

Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
24 min
July 21, 2024How to Grow an Email List with Elise from Connection Copy
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Elise Hodge shares her journey in the online business world, starting with blogging and building a community on Instagram. She then transitioned to creating digital products and courses, eventually launching her copywriting business. Elise provides advice on email marketing, emphasising the importance of a good lead magnet and the three key aspects of email marketing: grow, nurture, and automate. She also discusses strategies for growing an email list, including Facebook ads, collaborations, and organic methods like Instagram and Pinterest. Elise shares her experience of transitioning from a business owner to a business owner and mother, highlighting the importance of planning and having systems in place. We discuss her experience of balancing motherhood and running a business. She discusses the challenges of managing time and the need for flexibility. Elise emphasises the importance of finding a business model that aligns with your lifestyle and allows for unpredictable events. She highlights the value of focusing on tasks that move the needle and implementing systems like Facebook ads and email marketing. Elise encourages mothers to embrace their unique circumstances and not compare themselves to others. She reminds them to enjoy their lives and find contentment in their current season.
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~
Mentioned in today's episode:
Elise on Instagram: https://www.instagram.com/connectioncopyco/
Welcome Email Sequence Template Freebie: https://connectioncopy.co/welcome-email
The Expert Status Show Podcast: https://connectioncopy.co/podcast
Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
41 min
July 14, 2024Building Meaningful Partnerships and Communities: Interview with Linda Sidhu
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Linda Sidhu shares her entrepreneurial journey, starting with missteps in network marketing and skincare before launching her own business. She found success with creating quizzes for lead generation and launched the Mixer Mind, a community for entrepreneurs. Linda emphasizes the importance of leaning into your strengths, building meaningful partnerships, and turning no's into yeses. She also discusses the impact of her cancer diagnosis on her business and the need to prioritize health. Linda plans to continue growing the Mixer Mind and exploring new opportunities.
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~
Mentioned in today's episode:
Linda on Instagram: https://www.instagram.com/iamlindasidhu/
What's Your Visibility It-Factor Quiz: https://lindasidhu.com/quiz
Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
36 min
July 07, 2024Marketing Case Study: Odd Muse & Their Social Media Strategy
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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This episode analyses the success of the fashion brand Odd Muse and highlights key marketing lessons that can be applied to other businesses. The five lessons discussed are: 1) Good marketing won't save a bad product; 2) Utilise multi-platform marketing to create a strong ecosystem of sales; 3) Focus on the transformation and outcome that your product or service provides; 4) Bring your audience behind the scenes to create a connection and sense of community; 5) Use your origin story and founder story to build trust and connection with your audience.
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great week guys!
Ellen xx
~~~
Mentioned in today's episode:
Odd Muse Instagram: https://www.instagram.com/oddmuselondon/
Odd Muse TikTok: https://www.tiktok.com/@oddmuselondon?lang=en
Aimee Smale Instagram: https://www.instagram.com/aimeesmalex/
Want to get more Ellen or Work with her and her team?
Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book
28 min