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Elise Hodge shares her journey in the online business world, starting with blogging and building a community on Instagram. She then transitioned to creating digital products and courses, eventually launching her copywriting business. Elise provides advice on email marketing, emphasising the importance of a good lead magnet and the three key aspects of email marketing: grow, nurture, and automate. She also discusses strategies for growing an email list, including Facebook ads, collaborations, and organic methods like Instagram and Pinterest. Elise shares her experience of transitioning from a business owner to a business owner and mother, highlighting the importance of planning and having systems in place. We discuss her experience of balancing motherhood and running a business. She discusses the challenges of managing time and the need for flexibility. Elise emphasises the importance of finding a business model that aligns with your lifestyle and allows for unpredictable events. She highlights the value of focusing on tasks that move the needle and implementing systems like Facebook ads and email marketing. Elise encourages mothers to embrace their unique circumstances and not compare themselves to others. She reminds them to enjoy their lives and find contentment in their current season.

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Have a great week guys!
Ellen xx

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