Dishing Up Digital with Ellen Mackenzie

Marketing Case Study: Lululemon & Their Social Media Strategy

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This week is a fresh new episode! Thank you so much for your patience these last couple of weeks while I've been busy with business things, and buying my first house things!! It's all been a very exciting and full on couple of weeks!

This week I am chatting about Lulu Lemon and their social media strategy, and there's is an interesting one to dive into!

Some Key Takeaways:

  • Their focus on community over products
  • Effective use of ambassadors
  • The contrast in organic content vs. paid advertising
  • Candid vs. Professional content
  • Short captions
  • Multi-Platform Presence

    • This is an interesting case study for sure, and I'm even surprised with some of their strategy!

    If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

    Have a great week guys!
    Ellen xx

    ~~~

    Mentioned in today's episode:

    • Previous case studies: Odd Muse and Rare Beauty
    • Facebook Ad Library: https://www.facebook.com/ads/library/

      • Want to get more Ellen or Work with her and her team?

      • Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
      • Join the Dishing up Digital School (currently on waitlist!): https://www.dishingupdigital.com/courses 
      • Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ 
      • Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en 
      • Buy Ellen's Book: https://www.ellenmackenzie.com/book 
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        Dishing Up Digital with Ellen MackenzieBy Ellen Mackenzie
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