What happens when someone tries to sell you something that you're not sure you need? Do you spend energy trying to qualify their service, product, or offering? Or do you spend your time disqualifying it? If you qualify, you're on the hook for spending money, trying something new, and possibly making a mistake – getting it wrong. If you disqualify, you maintain control of the story and avoid the discomfort of doing something different. How often do prospects make this choice? Listen in as Dan and Kiley provide insight into how to avoid your prospect's innate desire to disqualify you.