Ditching Hourly

By Jonathan StarkBusiness

Ditching Hourly episodes

September 06, 2019 How should I quote projects without promising too much?
Q&A from TheJonathanStarkShow.com on YouTube

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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
9 min
September 04, 2019 How do I guarantee ROI if I operate at a strategic level?
Q&A from TheJonathanStarkShow.com on YouTube

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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
8 min
September 02, 2019 How do I have The Why Conversation if I'm cold calling?
Q&A from TheJonathanStarkShow.com on YouTube

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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
5 min
August 31, 2019 Do I have to be the most expensive option?
Q&A from TheJonathanStarkShow.com on YouTube

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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
7 min
August 29, 2019 How do I sell the outcome?
Q&A from TheJonathanStarkShow.com on YouTube

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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
11 min
August 27, 2019 How do I have a value-based conversation with repeat clients?
Q&A from TheJonathanStarkShow.com on YouTube

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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
8 min
August 25, 2019Positioning Your Firm with guest Joel Pilger
Joel Pilger on positioning.
Talking Points
The importance of outcome-based positioning
The democratization of tools (and the resulting commoditization of services)
How Rails damaged the business of web development
The types of value that creative firms can deliver (if they would just stop talking about their tools)
Why creative firms accidentally devalue themselves in their marketing
How jargon destroys client trust
Why it is a bad thing if your clients understand your jargon
The difference between building something nobody hates vs something someone loves
The difference between between appealing to peers vs appealing to buyers
Why SEO attracts price sensitive buyers
Why great positioning attracts better clients
Why niching down attracts more AND better leads
How the "addiction to cash" wrecks your sales efforts
Joel's AMAZING positioning hack (a vs the)
Joel's "Three P" positioning exercise (i.e., purpose, power, personality)
Joel's Bio
Joel Pilger helps great creatives run great creative companies. As a RevThinker, Joel has advised hundreds of creative firms based in 23 countries around the world. He is the host of the RevThinking Podcast as well as the host of regular QOHORT retreats and dinners for creative entrepreneurs in New York, Los Angeles, and London.
Related Links
Joel's website
RevThinking Podcast
RevThink email course
QOHORT
Joel's bad positioning meme
Jonathan's soggy positioning collection
The Introduction Game
The Rolodex Moment
The Why Conversation
First Fight website
First Fight interview
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
48 min
August 23, 2019 Can value pricing work for a B2C project?
Q&A from TheJonathanStarkShow.com on YouTube

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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
13 min
August 21, 2019 How do I package productized services?
Q&A from TheJonathanStarkShow.com on YouTube

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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
8 min
August 21, 2019 How do I set a fee when the outcome is qualitative?
Q&A from TheJonathanStarkShow.com on YouTube

----
Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
12 min