Business-First Creatives

Ditching the Algorithm: Shifting the Priority from Social Media to Email Marketing with Andréa Jones


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Do you find yourself dreading content creation and waiting for the algorithm to feature your posts? In this episode, I sat down with Andréa Jones, mindful marketing strategist extraordinaire, to talk about why email might need to become your primary marketing channel. No more chasing social media algorithms: we're building connection, conversions, and clarity in the inbox.

Find it Quickly:

00:56 - Shifting from Social Media to Email Marketing

03:05 - The Challenges of Social Media

06:53 - The Power of Email Marketing

17:03 - Embracing AI in Marketing

24:09 - The Writing Process: Talk First, Write Second

24:35 - Using AI for Email Summarization

24:55 - Storytelling in Emails

25:37 - Stories and Email Writing

27:21 - AI for Organization and Focus

29:56 - Analyzing and Synthesizing Content with AI

32:53 - Repurposing Content Across Platforms

38:24 - Personalized Marketing Strategies

40:40 - Big Inbox Energy Training

Connect with Andréa:

Website: onlinedrea.com

Instagram: instagram.com/onlinedrea

Threads: threads.net/@onlinedrea

YouTube: youtube.com/@onlinedrea

onlinedrea.com/bie

...more
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Business-First CreativesBy Colie James

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