The Grow Your Private Practice Show

Do Counsellors Need a Niche to Start Blogging?


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You’ve probably been told:

“You need a niche before you can start blogging.”

It sounds responsible. It feels strategic.

But for many counsellors? It becomes a fancy-sounding form of procrastination.

In this episode, we’re busting one of the most persistent blogging myths out there, the idea that you can’t start sharing your voice until your niche is perfectly figured out.

If you’ve been staring at a blinking cursor, endlessly tweaking your website or bio instead of actually writing… this one’s for you.

We’ll cover:

✅ Why “niche first” can quietly keep you stuck

✅ What to do if you don’t feel 100% clear on your niche yet

✅ How blogging can actually help you discover who you’re meant to serve

✅ And the mindset shift that can finally get you writing again

NOTE: This episode was created using the DragonSlayer Framework from Framework First, my monthly, low cost blog support membership where we bust unhelpful marketing myths and make blogging doable (and way less daunting) for counsellors.

So if you’ve been waiting for clarity before you start… maybe this is your sign to stop waiting and start writing.

🎧 Listen now — and let’s get you unstuck.

Resources Mentioned:

Framework First Blogging Method - A low-cost, step-by-step method for blogging once a month with ease

Blogging for Counsellors | Monthly Writing System to Attract Clients

Other blogs and podcast episodes:

  • Episode 99: How having a niche has impacted my practice, with Elsie Owen
  • Episode 194: Blogging for Therapists: 4 Myths Holding You Back
  • Episode 175: Why You Don’t Need All the Answers in Your Blog

And for more of my free and paid resources CLICK HERE

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The Grow Your Private Practice ShowBy Jane Travis

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