1:10.5: we're talking about meta, which runs both Facebook and Instagram ads. 

1:33.8: I think this is something that you wanna do when you start to hit like three, five, $10,000 a month. So $3,000 to $10,000 months in your business. 

2:45.3: Facebook ads are really an additional way to continue showing people who already like you more of your stuff more often.

3:25.5: The easiest way for me to explain what a cold audience is, is that it's people who have never heard of you. They have never interacted with your brand. 

4:18.9: I always recommend starting with a warm audience, people who know you. Advertise to them because they're just going to buy more.

6:00.0: You will get a return. We have people who have spent a thousand dollars a month and they've made back $10,000. I once had a client who spent a hundred thousand dollars on ads that she and I were running kind of on the back end, just the two of us by ourselves. She made a million dollars off those ads one year.

7:21.1: Between knowing what to run ads for, you could really scale your business pretty big. So don't count yourself out for Facebook ads, Instagram ads, or meta ads.

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