Does Josh have the necessary credibility to build a trail running media company? He's not a former pro runner or even a good runner. In fact he chases cutoffs most of the time. He only has one elite trail running friend. Does he belong at the table?

In this episode of the Borderlands podcast, host Wolfrunner interviews Josh Rosenthal, exploring his journey from Lubbock, Texas to Salt Lake City. They discuss Josh's upbringing, the cultural dynamics of Lubbock, his musical influences, and the impact of geography on happiness and identity.

The conversation delves into the importance of boredom in fostering creativity and the contrasting experiences of growing up in different environments. In this conversation, Josh shares his journey of moving to Salt Lake City, building connections through running, and navigating the challenges of entrepreneurship.

He reflects on the unique sports culture in Salt Lake, the emotional power of running, and the importance of supporting others in their dreams. Josh discusses his musical aspirations, the entrepreneurial spirit he developed during his punk rock days, and how he discovered a passion for finance.

He emphasizes the significance of marketing in sharing creations and the methodical approach he took towards achieving his ultra running goals. In this conversation, Josh shares his experiences with running, entrepreneurship, and the challenges of balancing passion with business.

He discusses the importance of relationships in building a successful venture and reflects on the dynamics of the trail running community.

The conversation also touches on the significance of credibility, authority, and relatability in the running space, as well as the role of luck in achieving success.

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