One of the keys to continually enhancing your SEO performance is to keep on testing, shares Andrew Cock-Starkey.

Andrew says: “Test, test, test.

Test a lot. Test lots of different things. Do some testing.

How do you know what to test?

“You don't want to test everything. What I normally advise is testing what your customers use, or what your target customers use.

I used to work with a company where the boss would come and say, ‘This doesn't work, the website looks awful on my computer,’ but we couldn't work out what was going on. We were testing all these things, checking in different browsers, and checking on different devices. Eventually, I went into their office, and they were using an extremely old version of Internet Explorer (not even Edge), and they had the magnification set to 150%.