One of our core values at our gym, Pulse Fitness, is Do the Right Thing. We believe everybody should do the right thing at all times.

Unfortunately, in business, this isn’t always the case. We always see instances of people deliberately doing something they know isn’t right.

Marketing is a great example where we’ve seen gym owners struggle to make the right call.

Probably the money aspect sometimes makes it difficult to make the right judgment.

But this shouldn’t be the case. How you deal with clients, employees, competitors, and every decision in your business should be aligned with this core value and what you believe.

Tune in to learn how you can set the foundation for doing the right thing in your fitness business and why it matters.

Key Takeaways

- Iron circle events coming up (00:58)

- Doing the right thing (02:31)

- Why is it difficult for people to do the right thing in business (03:03)

- Steal Like an Artist: Model don’t copy (04:59).

- The harder way is the right way (06:46)

- What do you believe in (08:34)

Additional Resources 

Digital Marketer We Believe Video

Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle 

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