I’ve been thinking about a common mistake I see in referral marketing, and I’m sure you’ll relate.

Most people focus all their energy on impressing the doctor—offering gifts, pitching their services, and waiting for the referrals to pour in. But here’s the thing: if you’re not engaging the whole team, you're missing out.

In my latest episode of 5 Minute Friday, I explain why marketing to doctors requires more than just focusing on the doctor. You need to include the team, from the receptionist to the assistants. These team members are key to referrals, and without them, your marketing efforts can fall flat.

But that’s not even the biggest mistake you might be making. Listen to the full episode now to learn how to improve your referral marketing strategy and start seeing real results.

Key Takeaways

Introduction (00:00)

Marketing mistakes in orthodontic referrals (00:33)

Effective referral drop strategies (01:01)

Building a long-term referral network (03:20)

The importance of continuous engagement (04:13)
 
Additional Resources

- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs