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How many times have you crafted a shiny New Year’s sales plan only to watch it fizzle out by the end of Q1?

Or maybe you’re coming back from the holiday break feeling overwhelmed about where to start. In this special New Year’s episode of Secrets in Medical Device Sales, we’re breaking down how to create a SMART plan for 2025 that you can actually follow and achieve.

We reflect on what worked (and what didn’t) last year, explore the importance of focusing on revenue-driving activities, and discuss how to break your yearly goals into manageable, actionable steps. Join us as we sip champagne, reflect on the past year, and share proven strategies to make 2025 your most successful year yet. Cheers to setting—and smashing—your goals!

Must-Hear Insights and Key Moments

• Cheers to a New Year and New Goals - The hosts kick off the episode by toasting the successes of 2024 and discussing why New Year’s is the perfect time to reflect, reset, and plan strategically for the year ahead.
• SMART Goal-Setting Framework - Learn the power of SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound) and how this proven framework ensures clarity and accountability in your planning.
• Reverse Engineering Success - Discover how breaking down annual goals into quarterly, monthly, and weekly plans can simplify execution and keep you on track.
• 80/20 Rule for Sales Success - Focus on the 20% of your customers that drive 80% of your revenue while still planting seeds to grow new opportunities in your pipeline.
• Overcoming Fear with Feedback and Mentorship - Address the fears and obstacles holding you back by seeking guidance from mentors, leadership, or peers to uncover blind spots and unlock growth.
• The Power of IPAs (Income-Producing Activities) - Implement strategic and repeatable actions that maximize results—and yes, celebrate your wins with an IPA (or champagne)!

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