In this episode of the Build Your Salon podcast, I sit down with Phil Evans, the Managing Director of Salon Guru, to discuss the often overlooked importance of having a strong website in the salon industry. As we delve into the evolving landscape of digital marketing, Phil shares his insights on why, despite the rise of social media, a website remains an essential tool for attracting and retaining clients. With over two decades of experience and a portfolio exceeding 240 salons globally, Phil challenges the notion that social media is the be-all and end-all of marketing.

We explore key topics such as the significance of SEO, how to effectively use your website to convert visitors into clients, and the crucial role that data plays in making business decisions. From understanding traffic sources to optimising content, this episode is packed with practical advice for salon owners looking to harness the power of their online presence. Join us as we break down the numbers and discover how a well-maintained website can be your most profitable asset.

Get a FREE Google rank report from Phil Evans here: https://www.salonguru.net