On today’s episode, I speak with Betsy Burroughs, the president of FocusCatalyst in San Francisco, California. Atlantic Magazine called her “A Silicon Valley branding executive turned neuroscience researcher."

Betsy consults with organizations on business innovation--and with individuals on how to easily stop bad habits. Even though her first book is for businesses, surprisingly she used every technique in it to make it easy, effortless, and fun for her to change one bad habit after another--all the way up to and including easily losing 90 pounds.

Her book Focus: The catalyst for innovation is available on Amazon. Her second book is ”Do You Have A Scaredy-Cat Brain? 52 Ways to Soothe A Scaredy-Cat Brain. Based on the Neuroscience of Cortisol and Dopamine.” It will be available in 2022.

We dive into the following and much more:

✅ We define what dopamine is and why is it such an important neurotransmitter

✅ What the Focus Catalyst process exactly is and how it works

✅ How she uses her neuroscience hacks to help people overcome triggers

✅ We break down my own session and how you can create new neural pathways when you are triggered in your own life

You can follow her @TheDopamineDiva.

You can reach her at: www.FocusCatalyst.com

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