Typically the type of membership sites we talk about here involve an expert using their skills, knowledge, experience and expertise to teach other people and help them achieve their goals.

But what if you're not an expert in any one thing, can you still start a membership?

In this episode of The Membership Guys Podcast, I discuss the 4 different strategies and models you can take to start a membership where you're not the expert authority, as well as the one approach you should absolutely avoid at all costs.

In this episode, I discuss:

• Why it can be tougher to sell a membership where you're not an expert in a particular subject
• Should you "fake it 'til you make it?"
• How leveraging other peoples expertise can make for an attractive membership offering
• Do all memberships need to teach something?