It’s busy season. Your camera is glued to your hand, your editing queue is packed, and marketing? Yeah, that’s probably collecting dust.

But here’s the thing—what you post today is what fills your calendar tomorrow. If you tend to see a slowdown in bookings come December or January, it’s probably because your marketing fell off the map in September and October. It happens every year. But this time? You’re going to do it differently.

In this episode, I’m diving deep into a strategy I swear by: documentation marketing. It’s the easiest way to stay consistent on Instagram without creating content from scratch. If batching 30 days of content sounds like your personal nightmare (hi, same), this method is for you.

We’re talking:

• The vicious visibility cycle (and how to break it)
• Why documenting is more effective than creating
• Simple, scroll-stopping content ideas you can capture in real time
• How to build a content rhythm that works for your real life

Marketing doesn’t have to be overwhelming, and it definitely doesn’t have to stop just because you’re booked and busy. This episode will help you stay top of mind, even when you don’t have a ton of time.

LINKS & RESOURCES:

• 📱 Follow along with The Consistency Cure series on Instagram
• 📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
• 📝 Blog: More tips and tools to grow your personal brand photography business
• 💬 Want more BTS tips like this? DM me your biggest struggle with Instagram right now.

LET’S CONNECT:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

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