Rocket Chiropractic Marketing Podcast - Episode Show Notes

Host: Jerry KennedyPodcast: Rocket Chiro Podcast - The Business and Marketing Podcast for Chiropractors

Episode Summary:

In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy explores two key topics that impact chiropractors:

Time Spent with Patients: Does spending more time with patients automatically mean better care? Jerry challenges the assumption that more time equals more value and explains why efficiency should be a priority in chiropractic practice.

Patient Interaction and Experience: How chiropractors greet and interact with patients significantly influences patient retention. Jerry shares insights from a book he recently read, emphasizing the importance of making patients feel heard and valued.

Key Takeaways:

1. The "More Time = More Value" Myth

Some chiropractors feel guilty for not spending more time with patients, but time should not be the primary focus—results and value should be.

Spending excessive time with patients does not necessarily improve care and may even be counterproductive for busy professionals.

Chiropractors should prioritize efficiency without sacrificing quality.

Patients should pay for results, not minutes on the clock.

New patient visits and regular visits should be optimized for effectiveness and patient experience.

Tip: If your practice is built on spending extra time with patients, consider reframing your approach to focus on quality care rather than duration.

2. The Power of Patient Interaction

Patients need to feel heard and valued.

Acknowledging their concerns, making eye contact, and actively listening builds stronger connections and improves retention.

Ignoring or dismissing a patient’s experience can create a sense of disconnection and drive them away.

Being present and engaged, even in a short visit, makes a significant difference in the patient experience.

Simple gestures like smiling, welcoming patients warmly, and avoiding distractions (e.g., checking the phone or multitasking) enhance the patient experience.

3. Business and Marketing Takeaways

Efficiency in practice allows chiropractors to serve more patients without compromising care.

Patient retention improves when patients feel valued, leading to better health outcomes and increased revenue.

Practical Action: Evaluate how you and your staff interact with patients—small changes can make a big impact on patient loyalty.

Announcements & Housekeeping:

Rocket Chiro Website & SEO Services: Prices for website services will increase at the end of the month. Existing clients will keep their current pricing, but new clients should reach out before the end of the month to lock in the current rates.

Next Step Program: If you’re a chiropractor looking for help with business and marketing, check out the Next Step Program for guidance on practice growth.

Podcast Reviews: If you enjoy the podcast, leave a review on Google—there’s a “Review Us” button on the Rocket Chiro website.

Final Thoughts:

Focus on value and efficiency, not just time spent with patients.

Enhance patient interactions to build stronger connections and improve retention.

Small improvements in communication and engagement can lead to better business outcomes and patient satisfaction.

Thank You for Listening! 🎙️If you found value in this episode, be sure to subscribe and share it with fellow chiropractors. See you next time!

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