On this week’s episode of The Social Selling Show, Daniel and Will discuss why salespeople need to venture beyond LinkedIn and into other social sites such as Facebook, YouTube, and Instagram.

Resources:

Daniel’s LinkedIn

Will’s LinkedIn

R/Sales on Reddit 

Transcript

Will Barron:

This episode of the show is brought to you from the Salesman.org HubSpot studios. Welcome to the Social Selling Show with myself, Will Barron, founder Salesman.org and the king of social selling, Daniel Disney, Daniel, how’s it going, sir?

 

Daniel Disney:

Excited to be back Will, all is good this end. And we’ve got a really good topic to dig into today. We’re going to venture beyond LinkedIn. So I’m excited to get started today.

 

Do B2B Salespeople Need to Venture Beyond LinkedIn and Into Other Social Sites Such as YouTube or is LinkedIn Enough? · [00:39]

 

Will Barron:

For sure. I’m excited to get your thoughts on whether we even need to venture beyond LinkedIn. So today’s topic is LinkedIn alongside other social networks, when we’re social selling, when we’re getting attention of buyers, when we’re trying to influence them and when we’re trying to build relationships. So let me start with that, Daniel, and I’ll give you my thoughts on this as well. Do we need to in the B2B sales world venture beyond LinkedIn, or is LinkedIn enough, is there enough traffic attention and a prospect on LinkedIn for us to just spend all of our time there?

 

“If you have prospects and customers that are using Facebook, that are using Instagram, that are using Twitter, TikTok, Clubhouse, whatever it may be, if they’re on those platforms, then as a business, as a sales team, as a sales professional, you should be looking at utilising them.” – Daniel Disney · [00:58] 

 

Daniel Disney:

The simplest answer, and we’re going to need to dig into this because there’s more complexities to it. The simple answer is you need to go wherever your prospects and customers are. So if you have prospects and customers that are using Facebook that are using Instagram, that are using Twitter, TikTok, Clubhouse, whatever it may be, if they’re on those platforms, then as a business, as a sales team, as a sales professional, you should be looking at utilising them, but they’re all very different. They all have their pros and cons and ways about utilising them, which we’ll discuss today. But that’s the only way you define it. If your prospects and customers are using a social media network, then you should be looking to utilise as well. 

 

LinkedIn Should Be the Foundation of All Your B2B Selling Efforts · [02:01] 

 

Will Barron:

For sure. And you mentioned TikTok there. So I guess that’s a great example in the fact that this landscape is constantly changing. So I doubt you’re selling many B2B products to a 13 year old girl dancing on TikTok right now, but those individuals on TikTok right now in four or five, six years, may be in B2B roles where you might want to sell to them. So maybe they’re 16 now, they might be graduating in 20, 22, 23 years old in a few years time. So TikTok might be the platform and things might change. That might be where the attention is then. So with that said, then Daniel, is it fair to say that if we’re going to experiment with all of this, LinkedIn is where we should start. We should get LinkedIn somewhat sorted and then look for other platforms and making the assumption that our audience is across multiple platf...