Memberships have been a hot topic in recent years.

Everybody is talking about them, and it seems like everyone and their dog is starting a new membership; but what happens when all of this hype dies down and people move onto the next thing - what will that mean for the future of the membership model?

Are memberships just the new shiny fad? And is there any point starting a membership if the bubble is about to burst?

I address these questions head on in this episode of The Membership Guys Podcast, and dissect whether memberships are a passing fad or whether there's a future for this industry.

Episode Summary:

• Why it feels like everyone is suddenly jumping on the membership bandwagon
• What is the "recency illusion" and how does this affect the membership market?
• Signs that the stage is set for significant growth in the membership industry
• The real danger that the rise of memberships and subscriptions poses to your business