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How does an agent go from zero contacts to dominating a geographic farm with $135 million in annual salesâwithout chasing leads?
In this episode, Brendan Bartic sits down with top-producing agent Sandra Rathe, who shares her proven method for turning neighborhoods into gold mines through strategic geographic farming and innovative marketing. Sandra reveals exactly how she's leveraged intentional branding, creative "letters from the heart," and consistent market positioning to become the go-to listing agent in Broward County, Florida.
In this must-listen episode, you'll discover:
About Sandra Rathe: Sandra Rathe is a real estate powerhouse who closed over $135 million in annual sales volume through mastery of geographic farming and building a database of over 60,000 contacts. Her data-driven methods and relentless consistency have transformed her neighborhoods into predictable, profitable business sources.
Episode Timestamps:
0:00 â Intro & Meet Sandra Rathe ($135M in Sales)Â
0:59 â The Power of Geographic FarmingÂ
2:05 â Why Farming? Sandraâs Origin StoryÂ
4:07 â The Newsletter Strategy That Started It AllÂ
5:18 â Choosing the Right NeighborhoodÂ
7:35 â Rollerblading for Listings: Authenticity and GritÂ
10:44 â Turning Newsletters into Actual ListingsÂ
12:31 â The Economics & Consistency of FarmingÂ
15:41 â Scaling Up: From 1,800 to 50,000 Newsletters 20:31 â Tactical EDDM & Direct Mail AdviceÂ
25:37 â Protecting Your Market ShareÂ
31:15 â Why Consistency Beats Shiny Object SyndromeÂ
36:46 â Beast Mode Lightning Round BeginsÂ
37:14 â Sandraâs Most Memorable $6.3M Listing AppointmentÂ
39:00 â Biggest Obstacle in Building a Listing BusinessÂ
40:28 â #1 Piece of Advice for Aspiring Listing AgentsÂ
41:03 â Tools & Tech Sandra Uses (Follow Up Boss)Â
41:52 â Future Plans & Growth (Director of Sales & Boca Expansion)Â
44:16 â Closing Thoughts & How to Connect with Sandra
Ready to triple your listings and income? Book your FREE custom strategy session at ListingBeast.com and transform your listing game from good to unstoppable.
Connect with Sandra Rathe:Â
đ Website: sandrarathe.comÂ
đ¸ Instagram: @sandraratheteam
đ Facebook: Sandra Rathe Real Estate Grou
Unlock the 5 Money Models of a Listing BEAST [FREE]: https://bit.ly/4efpO5S
đ Follow Brendan for more top-agent strategies:
FB: https://www.facebook.com/brendan.bartic
IG: https://www.instagram.com/brendanbartic/
LinkTree: https://linktr.ee/brendanbartic
LinkedIn: https://www.linkedin.com/in/brendanjbartic/
đ˘ LOVE THE EPISODE?
Leave a rating and review! Your feedback helps us attract powerhouse guests and deliver more proven strategies that transform your real estate business.
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1818 ratings
How does an agent go from zero contacts to dominating a geographic farm with $135 million in annual salesâwithout chasing leads?
In this episode, Brendan Bartic sits down with top-producing agent Sandra Rathe, who shares her proven method for turning neighborhoods into gold mines through strategic geographic farming and innovative marketing. Sandra reveals exactly how she's leveraged intentional branding, creative "letters from the heart," and consistent market positioning to become the go-to listing agent in Broward County, Florida.
In this must-listen episode, you'll discover:
About Sandra Rathe: Sandra Rathe is a real estate powerhouse who closed over $135 million in annual sales volume through mastery of geographic farming and building a database of over 60,000 contacts. Her data-driven methods and relentless consistency have transformed her neighborhoods into predictable, profitable business sources.
Episode Timestamps:
0:00 â Intro & Meet Sandra Rathe ($135M in Sales)Â
0:59 â The Power of Geographic FarmingÂ
2:05 â Why Farming? Sandraâs Origin StoryÂ
4:07 â The Newsletter Strategy That Started It AllÂ
5:18 â Choosing the Right NeighborhoodÂ
7:35 â Rollerblading for Listings: Authenticity and GritÂ
10:44 â Turning Newsletters into Actual ListingsÂ
12:31 â The Economics & Consistency of FarmingÂ
15:41 â Scaling Up: From 1,800 to 50,000 Newsletters 20:31 â Tactical EDDM & Direct Mail AdviceÂ
25:37 â Protecting Your Market ShareÂ
31:15 â Why Consistency Beats Shiny Object SyndromeÂ
36:46 â Beast Mode Lightning Round BeginsÂ
37:14 â Sandraâs Most Memorable $6.3M Listing AppointmentÂ
39:00 â Biggest Obstacle in Building a Listing BusinessÂ
40:28 â #1 Piece of Advice for Aspiring Listing AgentsÂ
41:03 â Tools & Tech Sandra Uses (Follow Up Boss)Â
41:52 â Future Plans & Growth (Director of Sales & Boca Expansion)Â
44:16 â Closing Thoughts & How to Connect with Sandra
Ready to triple your listings and income? Book your FREE custom strategy session at ListingBeast.com and transform your listing game from good to unstoppable.
Connect with Sandra Rathe:Â
đ Website: sandrarathe.comÂ
đ¸ Instagram: @sandraratheteam
đ Facebook: Sandra Rathe Real Estate Grou
Unlock the 5 Money Models of a Listing BEAST [FREE]: https://bit.ly/4efpO5S
đ Follow Brendan for more top-agent strategies:
FB: https://www.facebook.com/brendan.bartic
IG: https://www.instagram.com/brendanbartic/
LinkTree: https://linktr.ee/brendanbartic
LinkedIn: https://www.linkedin.com/in/brendanjbartic/
đ˘ LOVE THE EPISODE?
Leave a rating and review! Your feedback helps us attract powerhouse guests and deliver more proven strategies that transform your real estate business.
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