Today, we're diving into creativity and the power of sneaky strategies in business. Being clever isn’t just a nice-to-have—it’s a necessity. I’m breaking down how Domino’s turned things around with their Pizza Hero app, transforming it into a rebranding tool, a customer engagement game, and a recruitment platform all at once. The app let people virtually make their own pizza, but here’s the genius part—Domino’s used it to scout and hire top talent. That’s next-level thinking! This got me reflecting on how I’ve implemented similar creative strategies in my own businesses. At Genesis, we use a seemingly simple employee survey to discover what motivates our team. It looks like corporate fluff, but it’s strategic. When someone hits a goal, we reward them with personal gifts that matter to them—sushi for a sushi lover, an Italian cooking class for someone dreaming of Italy. That builds loyalty and drives performance like nothing else.

This approach doesn’t stop at employee engagement—it extends to my mastermind, Charismatics, where I’m helping medical entrepreneurs scale their businesses. Sure, the goal is to provide valuable mentorship, but let’s be real—it’s also my Domino’s Pizza Hero app. Through this mastermind, I’m identifying champions—people I want to partner with—and together, we’ll change lives and make serious money. It’s about uniting like-minded winners to achieve massive goals. I’m not spoon-feeding anyone the details; if you want in, you’ll find us. Innovation drives everything we do—what worked five years ago doesn’t work today, and what works now will evolve. Innovate or die. You’ve got to build systems that solve multiple problems while fostering engagement, loyalty, and growth.

So, what can you take away from this? Be strategic. Be creative. Whether you’re rebranding, hiring, building partnerships, or engaging clients, find ways to kill multiple birds with one stone. Think about Mr. Miyagi teaching Daniel-san karate through everyday chores or The Last Starfighter recruiting pilots through a video game. Make your strategies fun, engaging, and effective—and make them work for you. In business, the biggest winners aren’t just the hardest workers—they’re the smartest thinkers. So go out there and think differently. Let’s build something extraordinary together.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:20) - Domino's Pizza Hero App Introduction

(2:40) - Creative Problem Solving in Business

(5:50) - Innovation and Strategic Thinking

(7:30) - Engagement and Motivation

(7:50) - Final Thoughts

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