In this episode of the Ridiculously Amazing Insurance Agent podcast, host Kelly Donahue-Piro brings you a mashup of her 3-minute videos. This week, Kelly discusses the big bad boogie man known as "rates," and why you shouldn't be afraid of him. Kelly also offers tips on how to increase your chances of impressing your customers.

Episode Highlights:

• Kelly explains why she thinks discussing rates and insurance, in general, is important. (0:48)
• Kelly tells the story of her renewal review, which resulted in a $500 rate increase. (3:53)
• Kelly shares the importance of divorcing ourselves from feeling on rates. (5:04)
• Kelly says that in many cases, rate sensitivity runs rampant in an agency when there's no other source of value. (5:36)
• Kelly believes that thinking about price versus value is really important. (6:37)
• Kelly advises that you must believe that you and your agency are so good that paying more is worthwhile. (8:18)
• Kelly discusses how being proactive can help you become a superhero in the insurance world. (12:16)
• Kelly discusses ways to reduce your fear when discussing rates and boost your chances of wowing your consumers. (12:55)

 

Key Quotes:

• “We need to get good at having conversations about price and rate. But we also need to keep our own emotions out of it.” - Kelly Donahue-Piro
• “When you proactively nurture your customers, you are going to see a huge increase in your opportunity. And you're also going to see people show their value. When clients are feeling love, the love bucket is high. When clients are feeling ignored, they just get called whenever there's a problem or they call you because something's happening.” - Kelly Donahue-Piro
• “You have to think and you have to believe that you and your agency are so good that it's worth paying more for.” - Kelly Donahue-Piro

 

Resources Mentioned:

• Kelly Donahue-Piro LinkedIn
• Agency Performance Partners