Greg Gifford shares about the importance of not getting distracted by AI tools and algo updates.

Talking points include:

What are the basics?

Why are the basics still the most important part of what an SEO does?

How long will the basics remain relevant for?

Has anything changed about the basics recently?

What does getting distracted by AI tools and algorithm updates look like?

What’s an example of bad use of AI?

Shouldn’t we keep track of algorithm updates and update our tactics accordingly?

Is there a good use of AI?

You’re known as a local SEO expert - does this advice apply to all kinds of SEO as well as local SEO?

How do you incorporate focusing on the basics as part of an SEO strategy?