In this episode, Bryant answers the question he gets asked most, “How did you grow The Adventure Challenge?” Upon reflection, there’s one thing that stands out to him: It wasn’t enough to have a cool idea, he had to go all in. If he had Plan Bs or other ideas he gave equal attention to, he wouldn’t have gotten the company off the ground. For you entrepreneurs and creatives, make sure you’re giving your ideas the attention and passion they deserve!