The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

Don't Make These Naming Mistakes When Starting Your Business | Matt Jones | Ep. 463


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Most tradies don’t realise how much their business name is holding them back.

After working with hundreds of trade businesses, I can confidently say:
The wrong name can slow your growth, confuse your customers, and make you harder to find online.

In Episode 463 of The Site Shed, I’ll show you the biggest naming mistakes tradies make and how to fix them.

⏱️Timestamps:

00:00 "Business Naming: A Global Guide"

04:08 Searchable Business Naming Tips

10:17 Secure Local Domain Names

11:28 Avoid Clichés in Business Naming

15:14 Check Business Name Availability

21:01 "Register and Launch Resources"

21:52 "Trady Wiki Pod Info"


🔧 Avoid these mistakes:
❌ Using generic or forgettable names
❌ Choosing a name that’s hard to spell or pronounce
❌ Ignoring SEO and visibility when naming
❌ Making it all about you, not your customers

✅ Learn what makes a name memorable, search-friendly, and scalable
✅ Hear real-world examples from tradie businesses who got it right

If you’re just starting out or thinking about rebranding, don’t skip this.

Want a checklist to ensure you don't miss any of these crucial steps? Head to https://tradie.wiki/pod to join our FREE community to access 40+ guides and checklists to help you grow your business.

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

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  • Website: thesiteshed.com
  • YouTube: @TheSiteShed

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