There is a lot of bad location advice in dentistry. A dentist goes on a podcast, says demographics do not matter because they opened in a weak market and made it work, and suddenly "build it and they'll come" sounds like a strategy. It is not. It is luck, and as Scott Leune puts it, a blind man can hit a home run, but that does not mean the rest of us should swing blindfolded. On this episode of the Dental CEO Podcast, Scott sits down with Kent Miller, founder of Dentagraphics, to make the case for trusting the data instead of Dr. Facebook and one-off success stories. They break down what demographics actually tell you about a location, why the right market depends on the kind of dentistry you want to do, and how population, income, age, and competition take the risk out of opening or relocating a practice. The dentists bragging online about beating the odds are the exception, not the playbook. If you want a real shot at 2 million in collections with a healthy overhead, trust the data, not a hunch and not a lucky stranger on the internet.