Greg Heilers emphasises the importance of not letting newer tactics direct your existing good SEO practices. Greg says: “Don't throw the baby out with the bathwater. Don’t throw out all of your SEO best practices just because we're in the hype cycle of GEO.” How do we know which SEO practices to throw out and which ones to keep? “Right now, we're simply adding on and not throwing out. We are working with the assumption that roughly 90% of GEO best practices are rooted in SEO. We need to tweak a little bit and add in some new best practices, but most of our SOPs are still valid.”