McGrath Estate Agent, Adrian Bo, discusses how underestimating the importance service can cost you money, as well as the emotional aspect of buying and selling a home. The Coogee agent reminisces on the words of John McGrath that resonated with him early on in his career, and paved his success of ranking 21st in the Top 100 Agents ranking for 2017. He also discusses the impact technology has had on his 20-year career, and gives an insight into the industry before emails were around. Adrian also explains how he gives his clients a smoother transaction, which he believes has led to his success. You will also find out: - What the public really wants from agents - What he did differently in his most successful marketing campaign - How he gears himself up for a listing presentation Tune in now to hear all this and much, much more in this episode of Secrets of the Top 100 Agents! FOLLOW US: Did you like this episode? Show your support by rating us or leaving a review on iTunes (The Secrets of the Top 100 Agents) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend your voice to the show, email [email protected] for more insight! iTunes: apple.co/2yvaRZK Facebook: bit.ly/2gr90k8 Twitter: bit.ly/2gryU77 LinkedIn: bit.ly/2yqssV8 www.realestatebusiness.com.au