Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it's because gyms take the easy road, neglecting the hard work of crafting a message that speaks directly to potential clients.

In this episode, Tim and Randy discuss this topic, sharing insights from their experience and a game-changing meet-up with marketing guru Todd Brown. 

They describe how attending a workshop, which cost them $12,000, completely changed their approach to tailoring marketing for diverse groups. They point out the importance of creating marketing messages that resonate with the needs and interests of a specific audience.

Todd's advice was clear: never underestimate the task at hand. Gym owners need to make an effort to genuinely connect with their audience. At the end of the day, everything in business comes down to convincing someone to spend their money on your services.

That’s why you should take every single aspect of your gym business seriously. Every detail (from the color of your walls to the smell in your gym) has to be on point and done with intention.

Tune in to this week's episode as Tim and Randy emphasize the critical role of thoughtful, dedicated strategies in marketing and business operations.

Join them now!

Key Takeaways:

• Intro (00:00)
• Importance of adapting marketing strategies (01:25)
• Learning from Todd Brown (03:58)
• Never underestimate the task at hand (06:44)
• Unique marketing messages (09:56)
• Going all in with your business (12:14)
• Every detail matters (14:43)
• Making intentional decisions in business operations (17:13)
• Recap (19:16)

Additional Resources:

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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