Welcome to Day 15 of the Double Your Profit Series — the go-to profit series for contractors, home service owners, and small business entrepreneurs.
Today, we’re talking about one of the most important — and most overlooked — levers in your business: Tightening Your Standards.

🧠 If you’ve ever wondered why performance slips or why “good enough” starts to spread… it’s probably because your standards aren’t as clear (or enforced) as you think.
 You get what you allow. And if you allow low standards, you’ll get low performance.

💡 What You’ll Learn in This Episode:

• Why performance defaults to the lowest standard you tolerate
• How to set crystal-clear expectations for behavior and results
• The power of documenting and sharing your standards across every role
• How scorecards and job descriptions can reinforce your culture daily
• Why even high performers need to meet all standards — not just hit numbers
• When (and how) to react fast to protect your culture
• Real-world example: letting go of a top producer who didn’t meet behavioral expectations

💼 This Episode is Brought to You By Avoca AI
Looking to train your call center and improve technician performance?
Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

🔗 Schedule a demo

⚙️ Standards are the foundation of performance. Set them clearly, communicate them constantly, and enforce them quickly. Anything less — and your culture will drift.

🔥 Think of this episode as your blueprint for building a high-accountability, high-performance team that represents your business the way you want.

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.