Welcome to Day 27 of the Double Your Profit Series

The go-to series for contractors, home service owners, and small business entrepreneurs. Today we’re diving into a powerful framework for spending money wisely: Strategic vs. Non-Strategic Costs.

🧠 Why This Matters
Not all expenses are created equal. Some costs fuel growth and strengthen your competitive advantage. Others just bloat the business, add headcount, or waste capital without moving you forward. The challenge? Everyone — even smart owners — overspends on non-strategic costs without realizing it.

💡 What You’ll Learn in This Episode:

How to identify strategic costs that drive growth (marketing, technology, automation, strong locations, top talent in key roles)

What qualifies as non-strategic costs (bloated HR or admin teams, unnecessary overhead, prestige office space beyond what’s needed)

💸This Episode is Brought to You by CFO Made Easy

Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make clear growth decisions.

📈 Free Offer: Book a 45-min Financial Insight Session to uncover growth blockers.

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

⚙️ The Big Picture
Strategic costs propel your company forward. Non-strategic costs hold it back. The difference between the two isn’t always obvious — which is why you must evaluate them carefully, often, and ruthlessly. The businesses that thrive are the ones that invest heavily in what grows profit and cut aggressively from what doesn’t.

🔥 Think of this episode as your filter for deciding where every dollar should go.

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.