Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers. 

 

Hit PLAY to hear: 

• How Bare Kind grew from 0 to 1,000 retailers in just 2 years 
• Why trade shows are fading—and what works better for B2B sales 
• The #1 mistake brands make on Faire (and how to fix it) 
• A surprising niche that became Bare Kind’s biggest customer base 
• The secret to turning first-time buyers into repeat customers 
• Why SEO matters just as much for B2B as it does for DTC 

 

Key timestamps to dive straight in: 

[03:56] Lucy’s eco-friendly business success. 

[06:46] B2B growth via venture-funded platform. 

[09:43] Challenges of switching sales strategies. 

[13:48] Faire dominates B2B eCommerce. 

[18:12] Spring Fair attendance decline factors. 

[21:34] Decline in year two trade shows. 

[24:24] Listen to Andrew’s Top Tips! 

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Full episode notes here: https://ecmp.info/530

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