In this episode with Dr. Layne Norton, he breaks down all the truths and myths in the fitness and nutrition world. After getting frustrated by so-called fitness influencers Layne took matters into his own hands and began to use his own scientific research and conclusion to show the truth from BS. A self-proclaimed nerd who lifts heavy things, Layne completed his BS in Biochemistry with honors from Eckerd College in 2004 and a PhD in Nutritional Sciences with honors from the University of Illinois in 2010. His competitive athletic career highlights include four USA Powerlifting National titles (93kg weight class), 2015 Arnold Classic Champion (93kg), and an overall silver medal at the 2015 IPF World Championships (93kg). At the 2015 World Championships, he also won a gold medal in the squat, setting a world record (at the time) of 303 kg/668 lbs., breaking the previous record by 3kg. He attained natural bodybuilding pro status in 2006 and won the 2010 IFPA Pro International (heavyweight) and finished top 5 in the world championships. In 2022 Layne won gold at the IPF World Championships (93kg), making it back to Worlds for the first time since 2015. Most recently, Layne again won gold at the IPF National Championships (93kg), and will be heading back to Worlds to defend his title. As an innovator in the fitness industry, Layne helped popularize flexible dieting and online nutrition coaching/contest prep using an evidence-based and science-backed approach. From 2005 - 2018 he worked with over 1700 clients and over 500 competitors, with over 70 of them attaining pro status. Since moving away from online coaching, Layne has focused on writing books (Fat Loss Forever, The Complete Contest Prep Guide, and The Complete Reverse Dieting Guide), developing Carbon Diet Coach, a nutritional coaching app, and creating certification courses offered through the Clean Health Institute. In 2016 Layne co-founded and launched the Biolayne Workout Builder subscription platform which offers over 50 evidence-based workout programs for subscribers to choose from, with more being added monthly. In 2020 he launched Outwork Nutrition, an evidence-based supplement company, and in 2023 he partnered with Dr. Bill Campbell and the Clean Health Fitness Institute in the development of the Physique Coaching Academy. The Physique Coaching Academy is an in-depth mentorship program for current and aspiring fitness and nutrition coaches. Layne's passion is helping others achieve their goals through education and hard work!