Episode 227 hosts Dr Sunny Dhesi, a General Practitioner from Rutland, UK.

In this episode we cover one of the most commonly asked questions amongst injectors -  what clinical software system is 'best' for injectors? Having already covered this topic from a software developers perspective (episode 221), we go on a deep dive to better understand the injectors mindset when considering investing in aesthetic software.

We discuss:

• Sunny's background
• What 'CRM' means
• Why clinics need a clinical software system
• Why choosing a system is so difficult
• How the marketing of software doesn't always equate to the reality of using it
• Why there isn't a perfect CRM software
• How and why injectors often ignore the business side running their clinic
• Why understanding a patients journey is so important
• Learning how to interpret the back end of your CRM data
• Trialling software before commiting to it

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