Dustin Sherlin, a 20-year real estate veteran and Realty One Group franchise owner, joins the REDX Podcast to share how he scaled from solo agent to brokerage leader using proven systems, follow-up strategies, and REDX lead tools.

Here's what you will discover...

• How Dustin's structured systems turn leads into listings

• Why follow-up is the secret to long-term success

• The role of coaching and tech in building a scalable business

Jump to these topics:

🎙️ 01:00 Dustin’s 20-year real estate journey and market perspective

🏠 02:10 How he accidentally got into the business and never left

📞 03:00 Finding mentors and learning to lead generate effectively

📈 04:40 Why follow-up systems are critical for long-term success

🔁 07:20 How his lead gen evolved with tech and market shifts

🧠 09:50 Structure, consistency, and treating every lead equally

⏰ 13:30 Time-blocking for productivity and preventing burnout

🚀 18:00 Scaling from solo agent to franchise owner

🧩 21:30 Biggest lead gen struggles and advice for agents

📲 25:10 How REDX helped him dominate expireds and FSBOs

REACH DUSTIN SHERLIN

🔗 Website: https://www.rogexperts.com/

RESOURCES

🔗 REDX Prospecting Tools: https://www.redx.com/