In this episode of Built for the Edge, Kehla G names a quiet tension many entrepreneurs are feeling but struggling to articulate.

They’re visible. They have leads. They’ve built funnels, offers, systems, and pathways that look “right” on paper — yet conversion feels heavier than it should. Momentum stalls. Decisions slow. And passive strategies that once worked now require constant effort to sustain.

Rather than diagnosing this as a messaging or positioning issue, Kehla points to something far less discussed: orientation.

This episode explores what happens when businesses are built to move people toward outcomes without accounting for how people are actually arriving — emotionally, energetically, and neurologically. It challenges common assumptions about “meeting people where they’re at,” questions the confusion between attention and readiness, and examines why pressure-based funnels no longer land in a more discerning market.

Through a vivid highway-under-construction metaphor, Kehla invites listeners to consider how the quality of movement through their business — not just the destination — may be shaping client behavior, hesitation, and decision-making.

This is not an episode about fixing funnels or optimizing copy. It’s an invitation to notice what becomes visible when those explanations stop working.

The conversation closes at the threshold, opening into a deeper inquiry around timing, inner authority, and what it takes to build a business that can actually hold the level of discernment present now.

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