Built for the Edge

E #504: Attention Isn’t Influence: The Missing Layer Between Visibility and Clients with Maggie Olson


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In this episode, Kehla sits down with Maggie Olson, strategic business advisor and mentor to high-achieving women entrepreneurs, to unpack a quiet but critical distinction most businesses miss: attention is not influence.

They explore why visibility, engagement, and growing an audience often fail to translate into clients—and how the real work happens in the middle layer most people avoid. Maggie shares how simplifying her offers, sharpening her communication, and prioritizing intentional conversations reshaped her growth as a 1/4 Sacral Manifesting Generator, especially after years of scattered momentum and too many parallel paths.

This conversation challenges the idea that more content, more leads, or more effort creates traction. Instead, it examines the role of quality conversations, direct but grounded communication, and community as the long-term infrastructure that turns “not yet” into trust. Human Design is woven in not as an explanation for why something can’t work, but as a lens for discernment, focus, and cleaner decision-making.

This episode is for entrepreneurs who are visible but under-converted, busy but unsatisfied with their results, and sensing that the problem isn’t effort—it’s orientation.

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Built for the EdgeBy Kehla G

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