Podcast 017 | Memory Keeping with Ali Edwards

On this episode, Jeanne interviews Ali Edwards, teacher, designer, author, and pioneer in the

world of scrapbooking and memory keeping.”

2:11 “I started scrapbooking in 2002…and had no intention of this being a business.”

4:09 “When I went to college originally I actually went to study marine biology, because I was

going to work with Killer Whales. But I had one semester of chemistry and I realized I hate this,

there’s nothing about this that I like.”

6:06 “Sitting in a specific graphic design class, that was a complete ‘aha’ moment in my life. I

knew I was in the right place.”

10:42 “I feel that it’s always been a continual learning process. I don’t remember ever sitting in

my office or at my desk and saying ‘this is the voice I’m going to use.’”

11:51 “I made a decision at some point in time that I didn’t want to throw anyone under the bus

in telling my personal story. As I tell the stories, I tell them from the lens of ‘What did I learn?’”

16:36 “I’ve always looked at scrapbooking, probably from within the first year of starting to do

it, that it was something for me, that it wasn’t for my kids. This is your story, you can’t tell your

kids story; you can tell their story from your perspective…”

17:44 “What I really, really love are everyday kinds of stories.”

22:04 “I love the New Year, I like turning the page, I like a fresh start, that is part of my

personality…”

23:59 “So many times people do set an intention for the beginning of the year, and then they

forget about it. But by having a monthly check in you are keeping yourself on track.”

26:07 “There is one piece of me that trusts my internal compass…I am someone who is more

likely to take action than to not take action. Anxiety has been a part of my story, but my anxiety

motivates me.”

27:24 “I didn’t set out to say ‘I am going to build a business.’ It’s been one little decision after

another. Saying yes to something and saying no to something…”

34:42 “I’m definitely constantly taking the temperature, how is this going, how is our community

doing, how can we help them…”

39:05 “We’re totally down with the slower pace, not having as many kid activities…”

Ali Edwards's passion resides in that very special place where the stories and images of life intersect. Her work includes blogging, teaching, writing, photography, and memory keeping product design. 

Learn more at http://www.aliedwards.com. 

Jeanne Oliver

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Become the artist you dream to be. Creativity is Calling at jeanneoliver.com.

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