00:00 Ridge Retreat

03:12 Off-Site Team Building

06:08 Challenges of Hosting Retreats

07:36 New Product Launch: Hexclad Pizza Steel

11:51 Measuring Brand Awareness13:18 Aided and Unaided Awareness

15:21 Actionable Insights from Brand Awareness Data

20:59 Awareness vs Competitors

25:11 The Size of the Market

29:14 Expanding the TAM

31:05 Brand Awareness vs Brand Affinity

33:01 Building Market Share Regionally

35:24 The Importance of Household Penetration

36:19 Creating Organic Demand and Network Effects

41:21 The Rising Cost of Advertising

44:22 The Limitations of Market Share

51:10 Failure as a Learning Experience

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