For this episode, we bring on Sebastien Taché, an ecommerce entrepreneur from Canada. He is facing a problem a lot of ecommerce entrepreneurs with blogs do: experts who produce high-quality work are too expensive but generic freelancers who charge on a per article basis will most likely produce mediocre work at best.

I reveal to Sebastien how we got around this problem, ultimately resulting to our content being consistently on page 1 of Google search.