Welcome to E331 of the EcomCrew Podcast! In this episode, we have a husband-and-wife duo who share their ecommerce journey with us.

Deeanne and Garret Akerson had full-time jobs and two small kids when they first recognized the need to make high-quality and comfortable clothing for pregnant and lactating mothers. Born out of the desire to make motherhood easier, they made it their business' mission to provide moms with a great selection of clothes that are both functional and stylish.

In this episode, we talk about:

• How Deeanne and Garret started Kindred Bravely
• How they dealt with existing brands who offered the same products
• How they got their first reviews
• Turning customer suggestions into best selling products
• Braving the challenges of being new in ecommerce
• Quitting their jobs to do the business full-time
• Their secret sauce
• Hurdling the winters of the business
• Vanity metrics
• Employing a team to focus on what they do best

Check out Deeanne and Garret's business, Kindred Bravely.

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