The Ecomcrew Ecommerce Podcast

E441: A Deeper Look Into Our Brands - February Brand Report 2022


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Welcome to the podcast edition of our February Brand Report! Each month, we’ll break down our monthly revenue so you can see what’s working and what’s not. 

 

February’s revenue was $621,816, which is roughly equal to that of January, and we dive into what exactly affected our revenue: what we worked on, our wins, and our painful losses. Dive into each section here: 

 

  • Intro - 0:00
  • Impact of increasing shipping rates on sales - 1:45
  • Finding a middle ground to keep your business sustainable - 4:47
  • Raising prices to compensate for higher shipping costs - 7:40
  • Disruptions due to global events - 9:18
  • Pros and cons of Amazon Global Logistics - 10:05
  • Hybrid shipping style - 13:20
  • Brand Report proper - 14:25
  • Using BSR to gauge impact of price changes - 16:15
  • Working with influencers - 18:20
  • Things that went well in February - 22:00
  • Things that didn’t go as well - 24:00

 

That’s it for our Brand Report for February. If you want to see a more detailed and comprehensive breakdown of our check out the blogpost up on our website.

 

Don’t forget to leave us a review over on iTunes if you enjoy our podcast. Tune in next month for our March Brand Report. Till then, happy selling and we’ll see you in the next one!

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The Ecomcrew Ecommerce PodcastBy Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

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