The Ecomcrew Ecommerce Podcast

E527: The Pros and Cons of Building A Community and Content Site


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Ecomcrew Premium is finally opening in the next few days! Join the waitlist to get a discount for Black Friday, and get access to a community of like-minded e-commerce sellers. 

Dave joins Mike in this episode to talk about the Pros and Cons of building a community and content site through affiliate marketing in comparison to a product-based business.

With Ecomcrew being open, Dave and I thought it'd be a good time to reflect and compare the differences between a content site and product site. 

We talk about the pros and cons of building a community, the various platform risks in digital businesses that are unavoidable and our personal experiences with getting hit with a Google Update that ultimately led to less visitors.

Here are some timestamps to help you along: 

Audio Timestamps:

  • Introduction - 0:00 
  • Migrating out of South California for Ecommerce - 1:30
  • The Good, Bad and Ugly with Running a Content Site - 6:11
  • Running a Digital Platform on Your Own Platform - 8:00
  • Platform Risks - 8:52  
  • Amazon is EASIER to Appeal to? [shorts] - 11:00 
  • Getting Shut Down by Google [shorts] - 12:31
  • Google Penalties - 14:05 
  • Running a Content Business vs Product Business - 14:53
  • Amazon Only Rewards Marketing > Quality [shorts] - 15:19 
  • Difference Between Amazon and Google - 18:34
  • Being Labelled as "Gurus" - 22:06
  • Difference Between Ecomcrew vs. Gurus - 27:58
  • Pros of Building a Community - 29:17
  • Cons of Building a Community - 31:40
  • The Full Customer Funnel of Ecomcrew Premium - 32:46
  • Networking with Ecomcrew - 35:52
  • New Ecomcrew Premium Features - 37:11 

As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested. 

Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at [email protected]. We'd love to help you in any way we can. 

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The Ecomcrew Ecommerce PodcastBy Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

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