Jon sits down with creative freelance copywriter Ellie Senior to dig into the benefits of public relations (PR) for small architecture practices. Ellie shares insider tips on finding the right publications, writing engaging press releases, and common misconceptions about PR. The discussion includes practical advice on content ideas, the significance of a strong marketing funnel, and the effective use of email platforms for sending out press releases. Ellie also explains how you can use advertorials as part of your PR strategy. If you’ve never done PR, now’s your chance to get started and get published!

Today's Guest...

Ellie Senior is a creative Freelance Copywriter specialising in authentic storytelling for small independent businesses. Through websites, case studies, award submissions, press releases and more, Ellie has helped many architecture practices communicate more effectively with potential clients – leaving them to focus on the design work! Ellie writes regularly for the KL Home, Design & Build Magazine, showcasing talented Architects, Developers, Designers and Tradesmen through detailed features and advertorials. For those looking to connect, she can be found posting regularly on LinkedIn where her timely tips on all things content are popular with many in the construction industry!

Episode Highlights...

00:00 Introduction

01:43 Meet Ellie Senior: Expert Copywriter

04:20 Common Misconceptions About PR

05:56 What Are The Benefits Of PR (for Your Architecture Practice)?

09:00 How To Find the Right Publications for PR

14:08 What Content Is Newsworthy for Press Releases?

22:59 How To Write an Effective Press Release

29:12 Practical Tips for Sending Press Releases

39:25 Advertorials: A Paid PR Strategy

42:28 Final Thoughts and Takeaways

47:06 Conclusion and Next Steps

Key Takeaways...

Why PR Matters for Small Architecture Practices

PR isn’t just for big firms. You can use it to get noticed, build trust, and bring in new clients. Sharing your finished projects—especially the ones with stunning visuals—can grab the attention of potential clients through magazines or newspapers.

How to Write a Great Press Release

When you write a press release, start with a catchy headline and make sure the first paragraph answers the "five W’s"—who, what, where, when, and why. Keep the rest clear and packed with useful details, and include quotes to make it feel more personal. Don’t forget good-quality photos—they’re super important in a visual field like architecture.

Picking the Right Publications

Find the publications that make sense for your business. Local papers and magazines are great if you want to get noticed in your area. Industry magazines are perfect if you’re targeting people who love architecture. Stick with it and follow up after sending press releases to improve your chances of being featured.

Links Mentioned In The Episode...

Visit Ellie Senior’s Website

Connect with Ellie on LinkedIn

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