I couldn’t think of anyone more special to help us start the year (and to mark our 300th episode) than my very best friend, Ebony Beggs, whose story embodies the idea of new beginnings both in itself and in the fact that this was her first time properly telling it in her first podcast interview ever. Some of you may remember we had the incredible opportunity of doing a live episode at SXSW with All Pacific and Novotel last year and I peer pressured Eb into being my guest promising her it wouldn’t be recorded... but then, as we all knew she would, she absolutely blew us all away and I HAD to re-record it to start your 2025 with a bang.

You may have already heard me talk about Eb and her sister Ashlee’s exquisite women’s label, Eupheme, which is revolutionising the professional woman’s wardrobe with a high quality, slow fashion ethos and life-changing technical fabrics that they have gone to the ends of the Earth to source (think non-crush no-iron shirts, machine-washable silk, literally changing the game). In this episode, we tell the story of how Eb and Ash left high flying careers (in NEW YORK mind you) to bring their dream to life. Even more interesting? There’s a dash of Diane von Furstenberg, chemical poisoning, ex-NYPD detectives and Parisian exchanges (yes, that’s indeed where we fell in love)... Eb still doens’t believe it herself, but it’s the MOST fascinating story and I hope you enjoy as much as I did.

LINKS

You can follow Ebony's personal page here.
You can check out Eupheme here.

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