eCom Capital Podcast

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

Craig Wilson is back. Last time we spoke he was doing $10K a month and barely believed it was real. This time he's doing $62K - without his main product in stock. In this follow-up episode we break down exactly what changed: how listening to customers built an entire accessory division, how a pink extension piece nobody asked for went ballistic, how average order value jumped from $100 to $148, and why Craig's biggest untapped advantage is the exact same skill he's been using on the back end - just never applied to ads.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - From $10K to $62K: What Actually Changed
2:00 - How Listening to Customers Built an Entire Accessory Division
5:00 - The Pink Extension Nobody Wanted (That Went Ballistic)
8:00 - AOV From $100 to $148 and Why It Changed Everything
11:00 - The Amazon Strategy: Back End Products, Front End Scale
14:00 - Finding the Real Avatar (Grey Nomads, Not Young Car Guys)
17:00 - Targeting Caravans, Safety, and Reach Instead of Clean Cars
20:00 - Night and Day: Craig Then vs Craig Now
23:00 - Cash Flow Was the Biggest Blocker (And How AOV Fixed It)
26:00 - The Department Scorecard: Where Craig's 8s and 3s Are
30:00 - Improving a 3 to a 6 vs a 9 to a 10 (Where the Real ROI Is)
33:00 - Statics vs Video: The Easiest Path to Better Creative
36:00 - The Truck Driver Who Kept Snapping Brushes (The Ad Craig Never Made)
39:00 - Use the Same Superpower You Have on the Back End for Ads
42:00 - The Bidet Story:
45:00 - The Shopify Cha-Ching Live on the Podcast 
47:00 - $62K Without the Main Product in Stock
50:00 - The Next Goal: $100K, Leave the School Bus, Get the Property
53:00 - What $300K a Month Would Actually Mean for Craig's Family
56:00 - Turning Pro: The Mindset Shift Required for the Next Level
59:00 - Under reaction Is the Silent Killer of Businesses
1:01:00 - Pulling the Future Into the Present (The Final Thought)

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook:  https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this exclusive workshop, Sasha and Hamen sit down with Jad and Sheree - co-founders of ALYN, a smart wellness ring built to help people better understand their bodies. They went from zero to $10K in 22 days, built their own app in a week from scratch, and are already closing in on their next milestone. We break down why media always comes before warehousing, how to turn a 21-day wait time into a world-class customer experience, and what a QR code onboarding flow can do for a tech product that customers don't know how to use yet.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha 
Instagram: https://instagram.com/sasha_karabut 
Facebook: https://facebook.com/the.real.sasha.karabut 
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS 0:00 - Intro: Smart Ring Brand Hits $10K in 22 Days 
2:00 - Media, Landing Page, Warehouse — Where Your Attention Should Go 
6:00 - Why Founders Keep Getting Distracted by the Back End 
9:00 - China vs 3PL vs Own Warehouse (The Right Order of Operations) 
12:00 - Sheree and Jad's Competing Skill Sets (And Why That's the Advantage) 
15:00 - The 21-Day Wait Problem (And How to Turn It Into a Feature) 
19:00 - Building a Digital Onboarding Journey That Removes Frustration 
22:00 - Tech Products Get More Support Requests — That's Normal, Not a Problem 
25:00 - The Voltra Story: Great Product, Terrible Service, Lost Customer 
28:00 - The Four Quadrants: Service, Quality, Speed, Cost 
32:00 - Why World-Class Service Offsets Every Other Deficiency 
35:00 - The Eight Sleep QR Code Onboarding Experience (And Why It Works) 
39:00 - The IKEA Effect: Why Walking Customers Through Setup Increases Loyalty 
42:00 - ManyChat + QR Codes: Building a Messenger List From the Box 
45:00 - Jad and Sheree's Background: Cafe, Yoga Studio, Coffee Subscription 
49:00 - Why They Joined Ecom Capital in One Week 
52:00 - Zero to $10K in 22 Days: What That First Cha-Ching Felt Like 
55:00 - Jad Built Their App in One Week (And Customers Love It) 
58:00 - Inviting Customers to Co-Build the Product With You 
1:00:00 - The Road to $100K and What's Next for ALYN

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook:  https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

This one's different. Bryony from SensaPatch - transdermal vitamin patch brand, marine biologist turned national sales manager turned ecommerce founder - joins Sasha and Hamen for one of the most honest conversations we've had on this show. She's 18 months in, profitable before year one, running the business on 15 hours a week while raising two kids (one with autism), managing a trademark battle with a Sex doll company, and rebranding entirely in January. No fluff, no highlight reel - just a real founder figuring out what success actually looks like when life doesn't pause for business.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: The Most Honest Podcast We've Done
4:00 - Bryony's Background: Marine Biology, Sales Manager, Two Kids, One Business
8:00 - Why She Left a Career She Loved (And What It Cost)
12:00 - Joining Ecom Capital With a Spam Email Address
15:00 - Running a Business at 50/50 (Business vs Family)
19:00 - The Two People That Live Inside Her
22:00 - Success Looks Different for Everyone (The Meta vs Woolworths Example)
25:00 - Stop Playing Shop, Start Building a Business (The Sticky Note)
28:00 - Who Not How: Hiring Her Sister and a Meta Ads Agent
31:00 - Why She Wants to Understand It Before She Outsources It
34:00 - The Trademark Battle With a Sex Doll Company
38:00 - Why the Original Brand Was a Smaller Version of Herself
41:00 - The Rebrand, the Regulations, and the January Launch
44:00 - Bryony IS the Asset (And Why She's Under-Leveraging It)
48:00 - The Patrick Bet-David Story: Solving Problems Live on a $5K Call
52:00 - Why Disruption Is Her Biggest Competitive Advantage
55:00 - What the Next 12 Months Look Like for Sense Patch
58:00 - Profitable Before Year One: What That Actually Means
1:00:00 - The Real Reason Ecom Capital Works (It's the Community)
1:02:00 - Final Thoughts: Keep Showing the Real Version of You

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook:  https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

Six months ago I paid $200,000 for a day in Alex Hormozi's offices. Today I'm sharing the full unfiltered report - the three things his team told me to fix, what actually happened, the numbers behind each outcome, and where one of them completely failed. Then I go into the five core observations from spending time with 10 to 20 founders doing $5M to $40M a year, including the one behavior pattern that's killing more businesses than anything else. No fluff, no hype - just the real results.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS 
0:00 - Was the $200K Worth It? Here's the Full Breakdown 
3:00 - Observation #1: Focus Is the Only Thing That Actually Matters
5:00 - Why Distraction Is Killing $5M-$40M Businesses 
8:00 - The Organic Content Problem (And Why I Keep Avoiding It) 
11:00 - How to Attack a Constraint With Insane Focus 
14:00 - Observation #2: Volume Is the Only Way to Get Good Fast 
17:00 - The 12% Win Rate Across 9,200 Ads (And What It Means) 
20:00 - The Bike Riding Analogy for Skill Development 
22:00 - The Waterline Story: Why Overnight Success Isn't Overnight 
25:00 - Observation #3: Founders Fight the Advice They Paid For 
28:00 - Do You Want to Be Right or Do You Want to Win? 
31:00 - How Your Beliefs Create Your Results (And Keep You Stuck) 
34:00 - Observation #4: Expectations Set, Expectations Met 
37:00 - How Alex's Team Duplicates Him at Scale 
40:00 - Why Ambiguous Expectations Create Bloated, Expensive Teams 
43:00 - The Duplication Playbook and When to Use It 
46:00 - Observation #5: Permission and Validation (The Hidden Trap) 
49:00 - You Already Know What You Need to Do 
51:00 - The 50 Cent Principle: How Dependency Weakens You 
54:00 - The Six-Month Results: What Actually Happened 
55:00 - Outcome #1
56:00 - Outcome #2
57:00 - Outcome #3: A Flat Failure (Full Honesty) 
58:00 - What's Next: Three Priorities Going Forward 
59:00 - Priority #1
1:00:00 - Priority #2
1:02:00 - Priority #3

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook:  https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this exclusive workshop, Sasha and Hamen sit down with Sally -founder of Aligné Weighted Vest, a remedial massage therapist and naturopath of 20 years who sold her clinic, flew to China to fix her supplier relationship, built a women's weighted vest brand from scratch, and made over $8,000 in her first week from organic content alone.

We break down the avatar strategy that converts both age groups, why founder-led content is the only thing competitors can't copy, how to use your mom as a co-star to future-pace your audience, and why Sally's already thinking about exit before she's hit $100K a month.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: Massage Therapist to Weighted Vest Founder
1:00 - Sally's Background: 20 Years in Clinic, Then a Big Change
3:00 - Why Her Mom's Osteoporosis and Her Partner's Business Debt Started Everything
5:00 - How Amazon Bestsellers Validated the Product Idea
8:00 - The Hardest Part: Reaching Out to Over 100 Suppliers
11:00 - Flying to China and Why It Changed Everything
14:00 - The Christmas Event That Made Her Start Posting That Night
17:00 - No Strategy, Just Founder Content (And $8K in the First Week)
20:00 - Why Women Didn't Even Know Weighted Vests Existed
22:00 - The Fear That Nobody Would Want the Product
24:00 - The Two Avatars: Her vs Her Mom (And Why Both Convert)
28:00 - The Organic Reel With Her Mom That Made Two Sales Immediately
31:00 - The Future-Pacing Strategy: Show Them Now and in 20 Years
35:00 - The Cost of Inaction Angle (And Why It Converts Hard)
38:00 - How to Use the 50 Turning Point as the Hook
41:00 - Organic and Paid Work the Same Way (Pay for Speed)
44:00 - Pushing Organic Winners Into Paid Ads
47:00 - The Exit Goal: Build It Beautiful, Then Sell It
50:00 - How to Build for a Strategic Buyer From Day One
53:00 - Data-driven Media Buying: First Touch vs Second Touch Conversions
56:00 - The Lesson: Your Business Doesn't Care How You Feel, Feed It
58:00 - Final Thoughts and What's Next for Align Weighted Vest

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook:  https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this exclusive workshop, Sasha and Hamen sit down with Ivo — one of three co-founders behind Kasa Flor, a plant accessories brand built by an accountant and two chefs who came to Australia from Brazil in 2015 and launched their business in September 2025. In 10 months they've done over $120K in revenue, hit their best month in July without changing a thing, and are now targeting $80K in a single month by Black Friday. We break down the full home upgrade strategy, why your back end is worth more than your front end, what happens when you can outspend your competitors, and the biggest L they took so you don't have to.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: Three Co-Founders, $120K in 10 Months
1:00 - Ivo's Background: Accountant, Two Chefs, and a Dream
3:00 - Why They Chose Ecommerce Over a Restaurant
5:00 - The Moment They Stopped Talking and Started Building
8:00 - How Three Very Different People Split the Work
11:00 - Landing on the Product: Surfing, Dog Beds, and Home Design
14:00 - Blending Two Suppliers to Build a First-to-Market Product
17:00 - $10K in Month One, $120K in 10 Months
19:00 - Stock Control: The Biggest Day-to-Day Challenge
21:00 - July Was Their Best Month Ever (After Financial Year End)
24:00 - The Creative That Made $13K From 90 Minutes of Work
28:00 - Why Ads Are the Highest Leverage Activity in the Business
31:00 - The Whack-a-Mole Trap: Maintenance vs Growth Activities
34:00 - Three People, Three Roles, One Direction
37:00 - 25% Repeat Rate and Weekly Emails: Is It Enough?
39:00 - The Full Home Upgrade Strategy (And How It Multiplies Margins)
43:00 - Turning a $200 Sale Into a $600 Sale With No Extra Ad Spend
46:00 - He Who Can Spend the Most to Acquire a Customer Wins
50:00 - How Breaking Even on the Front End Kills Your Competition
53:00 - Using Email to Hit the Right Moment (Post-Purchase Joy)
56:00 - The $80K November Target and the Black Friday Build-Up
58:00 - The Biggest L: Trying to Save $1,500 on Photography
1:01:00 - Final Thoughts: Growth Mindset as the Real Competitive Advantage

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook:  https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this exclusive workshop, Sasha and Hamen sit down with Jamie - a 25-year interior designer who turned her creative eye into a luxury oversized towel brand called The Bear Hug, went from three consecutive $10K months to a $30K month, and sold out three times in four months.

We break down the real reason founders hesitate on stock decisions, why good performance makes you lazy, the two-tool framework for making faster business decisions, and how knowing your numbers removes emotion from the equation entirely.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: From Interior Designer to Luxury Towel Brand
1:00 - Jamie's Story: 25 Years in Design, Then Enough Was Enough
3:00 - Why Fitness Was the Wrong Niche (And Homewares Was Right)
5:00 - Using Amazon US Bestsellers to Find the Product
7:00 - How Her Design Background Spotted the Opportunity Others Missed
9:00 - The Self-Doubt That Never Goes Away (Even After Selling Out)
11:00 - Creating a System to Navigate Fear in Business
13:00 - Three $10K Months Then a Jump to $30K
15:00 - The Unexpected Part: Customers Emotionally Impacted by a Towel
18:00 - One Bad Review Breaking Her After 200 Five Stars
20:00 - How to Process Bad Reviews Without Changing Everything
22:00 - Why Being on Pre-Order Three Times in Four Months Is a Decision Problem
25:00 - The ROAS and Inventory Equation (And Why It Predicts Stockouts)
28:00 - Playing Out the Worst Case Scenario (Hamen's Two-Tool Framework)
31:00 - The Invoice Sitting Unpaid for Days (And What It's Actually Costing)
34:00 - Why Good Performance Makes Founders Fat and Lazy
37:00 - The Feast and Famine Cycle (And the Conditional Behavior Fix)
40:00 - Two Ads Running for Months: Why This Is a Warning Sign
43:00 - 15 New Creatives Ready to Go: The Right Move
45:00 - The Rolling 13-Week Cash Flow Sheet Explained
48:00 - Money Mondays: The Weekly Habit That Removes Fear From Decisions
50:00 - Larger Orders vs Frequent Orders: The Colorway Data Problem
53:00 - The $240K Fishing Shirt Mistake (And What It Teaches About SKU Weighting)
56:00 - Negotiating Supplier Payment Terms to Protect Cash Flow
59:00 - Paying Yourself a Bonus for Making Fast Decisions
1:00:00 - Final Thoughts: Push Buttons, Jamie

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook:  https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this exclusive workshop, Sasha and Hamen sit down with three community members - Priyanka (a corporate product manager with no business background who built an ecommerce brand from scratch while her family thought she was wasting money) and Dean and Jill (a couple who combined their passion for dog rescue with a pet product business and just hit their biggest month at nearly $30K). We break down the Five P Framework for scaling from $30K to $100K, why doing more things kills more businesses than doing fewer things ever could, and the exact mindset and measurement behaviors that separate founders who make it from those who quit one bad week too early.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: Three Founders, Two Businesses, One Stage
1:00 - Priyanka's Story: Corporate Product Manager, Zero Business Background
3:00 - Why "Loan Success" Pushed Her to Build Something of Her Own
5:00 - Why Ecom Beat University (And What the MBA Gets Wrong)
7:00 - The Overwhelm of Starting With No Framework
9:00 - The Hardest Part: Creatives, Traffic, But No Conversions
11:00 - The Army of Ads That Works While You Sleep
13:00 - Dean and Jill's Story: Pet Rescue Passion to Product Brand
16:00 - Nearly $30K Last Month and Improving Fast
19:00 - The Risk Equation: Why Calculated Risk Beats Playing It Safe
22:00 - The Five P Framework: One Product, One Person, One Platform
25:00 - Level One vs Level Two Skills (And Why Mixing Them Kills Growth)
28:00 - The Fishing Shirts Story: How Multi-Platform Almost Ended the Business
31:00 - Why $270K a Month Came From Saying No to Everything Else
34:00 - The Three Things You Can Actually Control Right Now
37:00 - The Shopify Dopamine Trap (And What Happens When Sales Drop)
40:00 - Why You Should Do More When Things Get Hard, Not Less
43:00 - The Six Departments of a Business (And Where to Focus)
46:00 - One Product, One VA, Multi-Million Dollars: The Case Study
49:00 - Building as a Couple: Splitting Departments, Not Decision Making
52:00 - Priyanka's Takeaway: Focus and AI as the Next Unlock
55:00 - Dean and Jill's Takeaway: Staying in Level One Until It's Mastered
57:00 - Closing: The Fear of Taking Risk With More Experience

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook:  https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this exclusive workshop, Sasha and Hamen sit down with two community members — Nikki (a civil construction and land development veteran who spent six months developing a custom bedding product, hit 32% of her first month's sales from pre-orders, and now has return customers within seven weeks of launch) and John (a 25-year civil construction project manager who quit with no plan, launched a premium tattoo aftercare brand, and went from $5K to nearly $20K a month in four months). We break down the product-versus-marketing tradeoff, the exact cash flow ratio every founder needs to track, and the conversion and pricing structures that turn early traction into real scale.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: Two Founders, Two Industries, Same Stage
1:00 - Nikki's Story: Leaving the Family Construction Business
3:00 - The Space That Opened Up After Closing One Division
5:00 - Why "Not Knowing What You Don't Know" Is an Advantage
9:00 - The Bedsheet Idea Born From a Throwaway Comment
12:00 - Sourcing and Sampling: The Six Month Supplier Search
16:00 - Why Customization Justifies a Premium Price
18:00 - The Pre-Order Surprise: 32% of Month One Sales
21:00 - John's Story: 25 Years in Civil Construction, No Plan B
24:00 - Choosing Tattoo Aftercare and Finding a Supplier on Alibaba
26:00 - From $5K to Nearly $20K a Month in Four Months
28:00 - Going Head to Head With the Market Leaders
31:00 - The Product vs Marketing Tradeoff Explained
33:00 - Strategy for Nikki: Long Lead Times and Pre-Sale Funding
35:00 - Strategy for John: Mastering the Creative Top of Funnel
37:00 - Fixing Nikki's Conversion Rate and Traffic Split
40:00 - Why the Product Images Need to Match the Price Point
44:00 - The Before and After Hook (Lessons From the Bisu Brand)
47:00 - Organizing the Site Around Your Best Sellers
50:00 - Justifying Premium Pricing With Image Quality
53:00 - Shortening Lead Times and the Just-In-Time Inventory Model
56:00 - The Most Important Number: Product Cost vs Net Profit Ratio
1:00:00 - How to Use Pricing Tiers to Steer the Ideal Purchase
1:03:00 - Final Thoughts and the Road to $100K a Month

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook:  https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this exclusive workshop, Sasha and Hamen sit down with two community members — Donna (a 25-year corporate marketing professional who designed a weighted vest for perimenopausal women and hit $10K in her first month) and Karen (an 18-year IKEA veteran who took redundancy, built a premium compact bag brand, and tripled her revenue in week one with a new coach).

We break down the exact messaging frameworks, creative strategies, and psychological anchors both founders need to go from $10K to $100K — including solution-based selling, the stages of awareness, trauma-angle ads, and why building an army of winning creatives beats everything else.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: Two Founders, Two Products, One Stage
1:30 - Donna's Story: 25 Years Corporate, Then a Midlife Rethink
3:00 - The Moment That Changed Everything
7:00 - The Weighted Vest Idea: Solving Her Own Problem
9:30 - Donna Hits $10K in Her First Month
10:00 - Karen's Story: 18 Years at IKEA, Then Made Redundant
13:00 - The Restructure That Became Her "F*** It" Moment
17:00 - The Blank & Co Muse Bag: Born From a Back Surgery
18:00 - Tripling Turnover in Week One
21:00 - The 10K to 100K Stage: You're Not Broken, It's Normal
25:00 - Solution-Based Selling vs Product Features
27:00 - The P90X Framework: Selling a Mechanism, Not a Product
31:00 - The IM8 vs AG1 Comparison Model
33:00 - Building an Army of Winning Ads
35:00 - Eugene Schwartz's Stages of Awareness
41:00 - The Uniqueness Framework
45:00 - Karen's Bag: Selling Into Identity, Not Convenience
47:00 - Bundling Strategy and Naming Conventions That Convert
52:00 - Why Email is the Biggest Untapped Asset at This Stage
57:00 - The Trauma Angle Ad Strategy (0 to 1.3M in 30 Days)
1:00:00 - The Collab Ad Hack: You as the Celebrity
1:03:00 - Why Real Stories Crush AI-Generated Content
1:05:00 - Final Takeaways and The Invisible Competitor Mindset

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook:  https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/