For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded in 2013. He learned the importance of acquiring the right subscribers, those who stay for a while and generate lifetime value for the business.

The key, he says, was accurate, timely analytics to assess channels, creative, and promos. Finsi, his new company, provides those metrics, enabling merchants to predict a prospect's value over the long term.

In this episode, Andrei shares acquisition tactics, churn avoidance, product selection, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/subscription-pro-on-growth-churn-ltv

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Jon Shanahan destroys the myth that founders make lousy employees. He co-founded Stryx, a men's cosmetics provider, in 2017 and is now the marketing head at TRX, the storied exercise equipment company. He has thrived in both roles.

He joined TRX in late 2022 amid a post-Covid hangover and a stale legacy brand. Fast forward to late 2025, and TRX is refreshed and flourishing, thanks in part to Jon's entrepreneurial mindset.

While at Stryx, Jon appeared on the podcast twice, in 2020 and 2022. In this latest conversation, he shares transitioning to a large corporation, the challenges of reviving a brand, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/startup-vet-revives-legacy-fitness-brand

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

In 2020, Karim Abed was the chief financial officer for a Texas-based home builder. The job paid well, he says, but he yearned to launch his own business and reconnect with his Egyptian heritage.

Fast forward to 2025, and that business is WYR, a men's apparel brand utilizing Giza cotton, the storied fabric, and small Egypt-based factories. The company is thriving.

Karim shares his story with host Eric Bandholz, addressing WYR's initial struggles, subsequent growth, and, yes, the benefits of Egyptian cotton and craftspeople.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/cfo-shifts-to-menswear-egyptian-roots

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Ecommerce marketers know the challenge of delivering relevant promotions to prospects without violating privacy rules and norms. Yet many providers now offer solutions that do both — personalize offers and respect privacy — for much greater performance.

Two of those providers are guests in this week's episode. Sean Larkin is CEO of Fueled, a customer data platform for merchants. Francesco Gatti is CEO of Opensend, a repository of consumer demographic and behavior data.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/how-brands-boost-roi-with-smart-data

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Host Eric Bandholz occasionally departs from interviews to share his experiences owning and operating Beardbrand, the direct-to-consumer brand he launched a decade ago. To date, he has addressed hiring, branding, profit-building, priority-setting, exiting, overcoming setbacks, and top business models.

This too is a solo episode, addressing entrepreneurial doldrums, when a business is seemingly stuck in no growth or worse. That's been the case with Beardbrand over the past couple of years, as Eric explains.

In this episode, he shares 36 ideas to jolt a company forward. It's a checklist for tackling new projects, cutting costs, or simply resetting your focus.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/36-ways-to-revive-an-ecommerce-business

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

Listener reviews of Ecommerce Conversations elevate its visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Please enjoy this repeat of a popular episode first aired in September 2023.

Andrew Faris is the former CEO of 4x400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, having spent nine years on that platform.

"The best ad managers are writers," he told me. And "there's no reason a brand under $50 million in revenue needs an attribution tool."

Faris first appeared on this podcast in early 2022. In our recent discussion, he addressed the joys of solo freelancing, working with entrepreneurs, and, yes, how to run high-performing Meta ads.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6p2Q

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

On-again, off-again tariffs have not lessened the opportunities for cross-border expansion. Global consumers still seek quality goods from trusted merchants.

Yet success in international selling requires careful attention to fulfillment, customs, duties, and more. That's the role of Passport, the provider of cross-border logistics, localization, and support for ecommerce sellers.

In this episode, Alex Yancher, Passport's founder and CEO, shares tactics for profitable global ecommerce sales.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/smarter-paths-to-global-sales

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

Listener reviews of Ecommerce Conversations enhance visibility and help others learn from the lessons of online entrepreneurs. We invite you to leave a review on this channel.   

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

We've all heard the buzz surrounding agentic AI agents. What's missing for many of us is how they can help our business. What is an AI agent? Can it really perform tasks and get things done?

In this episode, host Eric Bandholz asks those questions and more to Anthony DelPizzo. He is the head of product marketing with Triple Whale, the Shopify-backed ecommerce analytics platform that has launched its own AI agent called Moby. It responds to ChatGPT-like prompts, suggests marketing channels, and even composes emails.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/triple-whales-moby-ai-gets-things-done

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Throughout 2025, host Eric Bandholz has occasionally shared his experiences owning and operating Beardbrand, the direct-to-consumer brand he launched in 2014. He has addressed hiring, branding, profit-building, priority-setting, exiting, and overcoming a million-dollar loss.

In this episode, he shares what he believes is the best bootstrapped ecommerce model and why others should consider it.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/the-best-ecommerce-business-model

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Customer acquisition costs can ruin a business. Some merchants limit acquisition spend to the gross margin of the first sale. Others look to customers' lifetime value.

Yet Taylor Holiday, CEO of the agency Common Thread Collective, profits from acquisition marketing. He calls it "negative CAC."

Taylor first appeared on the podcast in 2020. In this episode, he explains his acquisition strategy, experiences with employee ownership, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/how-to-achieve-negative-cac

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com